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Posted: 31 January 2017 By: JB Categories:

Hyperconverged; hyper profitable?

Jonathan Kaiser, Solutions Architect, Tech Data discusses the opportunities for selling this technology now in high demand


With the news early this year that HPE has acquired SimpliVity for $650 million, interest around hyperconvergence has reached a new high. The move underlines the growing importance of the technology and suggests that HPE, for one, believes its popularity is sustainable.


Hyperconvergence has been called “one of the hottest trends in IT today”. But has the hype gone hyper? Whatever your view, there’s no doubt that hyperconvergence adoption is growing.  Gartner says that the hyperconverged integrated systems market is one of the fastest growing segments of the overall integrated systems market and it will reach $5 billion and 24% of the market by 2019.


Gartner also says that these systems will be mainstream within five years. So how can the channel optimise this opportunity and which customers will benefit from this relatively new technology?


The fact is, hyperconvergence does something long overdue in today’s IT infrastructure - it simplifies and accelerates. As even the cloud – once seen as the great enemy of complexity -  becomes more sophisticated with hybrid cloud and other mutations, there is still a real hunger for elegant simplicity.


So can hyperconvergence feed this need? It can certainly reduce costs and improve operational efficiencies – both important facts in driving adoption.


Integrating storage, virtualisation resources, network and other software components, these systems are even faster to set up and easier to administer than straightforward converged system. They also scale seamlessly.


As a result, take-up is particularly strong among SMBs, remote offices, branch offices (ROBOs) and for business unit applications.


In fact, HPE says that systems can be deployed and expanded in minutes using HPE OneView for all IP addressing, server and storage clustering and system start up. The entire virtual infrastructure can then be managed from a single interface without any specialised server, storage or virtualisation expertise. Users will then have four times the computing power in 75% less space than traditional systems – a powerful argument for adoption in smaller offices.


So the appeal to small businesses is obvious, especially if they can be encouraged to see it as a simplified data centre in-a-box. HPE hyperconverged systems arrive pre-configured with servers, storage, networking and VMware, vSphere, enabling customers to deploy a complete, virtualised environment in under 15 minutes.


This eliminates silos and the need for specialised hardware tuning, while at the same time enhancing data recovery. It also offers centralised management with convergence from edge to core, but as a perfect fit for small spaces and limited budgets.


For the HPE channel it looks like $650 million has been well spent.

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