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HPE’s Digital Marketing Program gives Tech Data Partners access to a comprehensive suite of digital marketing resources, tools and content that help to drive digital marketing campaigns.

HPE Digital Marketing Maturity Assessment

The HPE Digital Marketing Maturity Assessment enables partners to better understand their level of digital marketing maturity through a structured online survey and assessment framework.  The assessment provides a personalised report with steps and recommended actions across 5 key areas including:

  1. Digital Identity

  2. Organisational Commitment

  3. Analytical Framework

  4. Customer Relationship Management

  5. Campaign Planning & Execution

Partners can access the Assessment tool through the HPE Partner Ready Portal, following this navigation path: HPE Partner Ready Portal home page > Sales & Marketing > Marketing Resources > Digital Marketing > Digital Marketing Maturity Assessment.

HPE Partner Ready Marketing Pro Academy

Through the HPE Partner Ready Marketing Pro Academy, HPE is making significant investments in educational resources that provide insights into the latest digital marketing trends and best practices – helping partners improve their digital marketing proficiency and drive more effective and profitable digital campaigns.  HPE have developed lots of White Papers, Guides and Videos on key digital marketing topics, such as:

  • Digital Marketing
  • Digital Advertising
  • Content Marketing
  • Lead nurturing
  • Social Media
  • Social Selling
  • Search

As part of the HPE Marketing Pro Academy, the HPE Guide to Digital Marketing is designed as a single point of reference to help partners access the wide array of digital marketing educational content available from HPE – advancing their knowledge of digital marketing.

HPE’s Maturity Assessment and Marketing Pro Academy tools perfectly complement Tech Data’s Social and Content Tools - helping partners to speed up the execution of digital marketing campaigns with ready to use content.